A Big Change in Entertainment
Hollywood is facing a big challenge. Younger people, especially Gen Z and millennials, now prefer watching videos from online creators on YouTube, TikTok, and Instagram instead of movies and TV shows. A survey from Deloitte found that 56% of Gen Z and 43% of millennials think social media videos are more interesting than traditional entertainment. Because of this, big media companies must change their strategies to stay popular.
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Why Young People Like Creator Content
Feels More Personal
Social media creators talk directly to their audience. This makes people feel connected and builds trust. The survey found that 52% of Gen Z and 45% of millennials feel closer to online creators than to movie stars.
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More Engaging
Social media apps use smart technology to show videos that match what people like. Unlike TV shows or movies, social media content is always new and exciting.
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Easy to Watch
Short videos on TikTok and Instagram are quick and fun. You don’t need a subscription or a lot of time to watch. Because of this, fewer people are paying for streaming services.
How This Affects Hollywood
Advertising Changes
Since young people spend more time on social media, companies now spend more money on influencer ads instead of TV ads. People trust influencers more when they recommend products.
Less People Watching Traditional TV
The survey found that young people spend about 50 minutes more each day on social media than watching traditional TV. This means fewer people are paying for cable or streaming services.
Hard for Hollywood to Keep Up
Even though streaming services use recommendations, they can’t match the huge amount of content on social media. Hollywood movies take months or years to make, but online creators upload new videos every day.
Can Hollywood Change?
Work With Online Creators
Hollywood can stay relevant by partnering with influencers. Netflix and Hulu already include shows with creators and influencers.
Make Short and Interactive Content
Hollywood should create more short-form videos like TikTok and make interactive experiences to attract young viewers.
Also Read: Flutter Entertainment Restructures Reportable Segments, Updates Financial Data
Use Better AI Recommendations
Streaming services need to improve their recommendation systems to compete with social media. They must offer highly personalized content to keep younger audiences interested.
What’s Next for Entertainment?
Entertainment is changing, and Gen Z and millennials are leading the way. If Hollywood wants to stay popular, it must adapt by working with creators, using better digital strategies, and offering new ways to engage audiences. If not, social media creators will continue to take over.
What do you think about this change? Let us know your thoughts!