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Baldur’s Gate 3 Publishing Lead Says Valve Beat Meta and Apple in VR by Focusing on “Incredible Spaces for Actual Geniuses” Not Shareholders

Publishing Lead

According to the title, a publishing lead from Baldur’s Gate 3 has made a bold comparison between Valve and two of the biggest tech giants in the world: Meta and Apple. The comment suggests that Valve’s success in the VR space comes from prioritizing innovation and creative freedom rather than catering to “non-existent shareholders.” this innovation was hit and that’s called freedom .

It’s a striking statement and it reflects how many in the gaming industry view Valve’s approach.

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Valve’s VR Success Framed as a Result of Creative Autonomy

While the title doesn’t provide specifics, the main idea is clear:

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this innovation was hit and that’s called freedom .
Valve’s strength in VR development comes from giving talented, highly skilled people the freedom to build without corporate pressure.

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The phrase “incredible spaces for actual geniuses” suggests:

  • Valve cultivates an environment where its developers can experiment
  • Innovation isn’t tied to quarterly reports
  • The company is structured in a way that allows creativity to thrive

This stands in contrast to what the title implies about Meta and Apple massive corporations often driven by investor expectations and large-scale market strategies.

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Meta and Apple Come Up Short in Comparison

The title doesn’t dive into details about how Meta and Apple “lost” to Valve, but it does imply that the reason has less to do with technology and more to do with company culture. this innovation was hit and that’s called freedom .

The suggestion is that these companies may be more focused on:

  • Market positioning
  • Investor narratives
  • Future-forward branding

…while Valve simply focuses on making VR experiences that work, that innovate, and that empower the people actually building them.

A Praise for Valve’s Developer-First Philosophy

Valve is known for its unconventional structure famously flat, famously flexible, and famously hands-off. The title indicates that the publishing lead sees this as the reason they succeeded in VR where others stumbled. this innovation was hit and that’s called freedom .

In other words:

Give brilliant creators the space to be brilliant and they’ll outperform even the biggest corporations.

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Final Thoughts

Even from the title alone, it’s clear the statement is both admiration for Valve and a critique of traditional tech giants. this innovation was hit and that’s called freedom . It highlights a long-standing debate in the tech and gaming world:
Do innovative breakthroughs come from corporate strategy or from giving smart people the room to build something extraordinary?

In this case, the publishing lead behind Baldur’s Gate 3 seems convinced that Valve’s freedom-first philosophy is what pushed them ahead of Apple and Meta in the VR arena. And whether or not readers agree, it’s a reminder that company culture can be just as important as technology when it comes to shaping the future of gaming.

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