A Royal Rift Deepens on Diana’s Birthday
In what’s being seen as a tone-deaf and deeply personal move, Meghan Markle launched her new As Ever rosé wine brand — on Princess Diana’s birthday. The timing struck a sensitive nerve with Prince William, who has tirelessly worked to uphold his late mother’s legacy through social initiatives like the Homewards project, focused on ending homelessness in the UK.
But Meghan’s launch of an alcohol brand on the same day Diana died due to a drunk driving incident has left many in the royal circle — and especially Prince William — shocked and hurt.
Prince William’s True Feelings Revealed
According to royal insider Kinsey Schofield, the Prince of Wales sees Meghan’s action as more than just a misstep — he reportedly finds it “borderline cruel.” A source told Schofield, “It’s not lost on Prince William that Meghan has launched an alcohol brand on his mother’s birthday… it struck a nerve.”

A source close to the royals says William’s never been Meghan’s biggest fan, and this latest move is “just the kind of thing he’d expect from her.” The divide between the Sussexes and the royal family has only gotten bigger over the years, but this moment feels like it’s got more emotion and tension than most.
Not Just William — But Harry Too
Critics point out that this launch timing may not only hurt William but also Prince Harry, who was devastated by the loss of Diana and often speaks of continuing her legacy. Many find it hard to believe that Meghan, so often seen aligning her brand with emotional causes, would not see the implications.

“To claim ignorance doesn’t hold up—it wasn’t just insensitive. It felt like a betrayal of the very narrative she’s working so hard to craft,” Schofield stated.
A Royal Family Divided
The Prince William Meghan Markle clash continues to dominate headlines. This latest move has added fuel to an already fiery royal rift. As the monarchy evolves under King Charles, personal attacks and public relations misfires are more visible than ever.

This controversy also raises questions about the royal family’s ability to heal fractured relationships and whether Meghan Markle vs royal family dynamics will ever cool.
Also Read: Prince William, Harry’s Uncle Shares Rare Memory on Diana’s Birthday
Final Thoughts
As Prince William continues his journey of honoring his mother with dignity and impactful initiatives, Meghan’s perceived misstep has widened the emotional chasm within the royal family. Only time will tell whether these wounds can be healed — or if this marks another irreversible crack in the foundation of Britain’s most famous family.