Madison Keys Called the “Sunscreen Police” by Friends for Her SPF Obsession
Tennis pro Madison Keys a longtime sun safety advocate shares her detailed SPF habits cleansing rituals and skincare essentials in a new campaign for La Roche Posay’s athlete ready sunscreen .
A Lifelong Commitment to Sun Safety
Madison Keys now 30 is not just a Grand Slam tennis champion she’s also a devoted advocate of sun protection Her intense skincare discipline began in her early teens By age 15 Keys had developed a thorough regimen not only to prevent sun damage from long hours on court but also to manage her acne prone and sensitive skin .
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“I’ve always had to be really mindful about what I put on my skin” she says That mindfulness has evolved into a meticulous approach that even her friends notice—earning her the nickname “The Sunscreen Police”
Teaming Up with La Roche Posay
Recently Keys joined forces with La Roche Posay to launch its Anthelios UV Pro Sport Sunscreen SPF 50 Designed for athletic performance the formula is resistant to sweat and water making it ideal for Keys’ sun intense profession .
“The SPF line fits my life perfectly” Keys shares “It protects my skin without feeling heavy or clogging pores”
Why She’s Called the “Sunscreen Police”
Friends lovingly tease Keys about her constant SPF reminders “Did we reapply Do you need some sunscreen” are common questions she poses during group outings To her sun protection is a shared responsibility and she’s more than happy to enforce it .
Her Morning Skincare Routine
Keys’ mornings start gently—with only water to refresh her face followed by a thermal spring water mist She applies hyaluronic acid to hydrate vitamin C serum for brightening and a light moisturizer during summer switching to heavier ones in winter SPF always finishes her routine—and she reapplies diligently throughout the day depending on exposure .
Evening Time to Clean and Replenish
After a full day under the sun Keys emphasizes deep cleansing She begins with an oil based cleanser to remove sunscreen followed by a salicylic acid cleanser for a deeper clean Her nighttime lineup includes another round of hyaluronic acid moisturizer a retinol serum and La Roche Posay’s Cicaplast Balm .
“I look like a glazed donut by the end” she jokes “but that’s the point”
Influencer Campaign & Real Life Milestones
In her recent La Roche Posay campaign Keys appeared alongside social media stars like Noah Beck Cyrus Veyssi and TikTok famous dermatologist Dr Muneeb Shah Filming with them was surreal she says “It was like meeting friends I knew from my phone” .
Off the court Keys is also winning in life—she captured her first Grand Slam title at the 2025 Australian Open and tied the knot with longtime partner and coach Bjorn Fratangelo in November 2024 A honeymoon is in the works—complete with her entire skincare routine in tow .
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Why Her Routine Matters
- Habit Built from Experience
Exposure to years of sun drove her dedication to prevention . - Affordable Yet Effective
She stands by La Roche Posay for offering high quality skincare at accessible prices . - Skincare as Culture
Her consistent reminders make SPF a team sport . - Cleanse is Key
Just as important as wearing SPF is removing it the right way .
Madison Keys proves that peak performance extends beyond the tennis court Her skincare routine isn’t just about vanity—it’s about health responsibility and leading by example Whether serving aces or sunscreen reminders she plays every role with purpose .