Why Everyone’s Talking About “Labubu” In 2025
“Labubu” Isn’t Just a toy—It’s a full-blown Global Sensation. Whether you’ve spotted It On TikTok unboxings Or Noticed it hanging From a Celebrity’s Handbag, This Mischievous Elf-Like Figure has taken the designer toy World By Storm. With its edgy Charm, Viral appeal, And growing collector value, “Labubu” is more than a Fad—It’s the Next-Generation pop culture Icon for collectors of All Ages.
So, what’s behind the rise of this curious creature? Let’s dive into the story of Labubu, the blind box collectible redefining the global toy scene.
Origins and Character Design
Nordic Whimsy Meets Urban Vinyl
“Labubu” is the brainchild of “Kasing Lung”, A celebrated “Hong Kong” Illustrator Known for Blending dark Fantasy with whimsical Innocence. Part of his “The Monsters” Series, “Labubu’s” Design draws heavily from “Nordic Folklore”, Giving it a Mythical, Otherworldly Vibe.
Key design traits:
- Round, furry bodies
- Pointed elf-like ears
- Wide, expressive eyes
- Mischievous grin with sharp little teeth
This oddball combination of cute and creepy has made Labubu irresistible to collectors who love unique, story-rich characters—perfect for both display and play.
The Blind Box Craze
Fueling the Hunt for Rare Labubus
Labubu skyrocketed in popularity after Pop Mart, China’s leading designer toy brand, partnered with Lung to mass-produce the figures using their famed blind box strategy.
What is a blind box.
- A toy sealed in opaque packaging—buyers don’t know which character or variation they’ll get until they open it.
Why it works:
- Surprise factor: Adds excitement and mystery to every purchase
- Collectibility: Encourages repeat buying to complete a set
- Rarity chase: Some editions have only a 1-in-144 or lower drop rate
Collectors around the world have become obsessed with completing their Labubu series, from Halloween monsters to retro diner-themed drops.
Celebrity Endorsements
From BLACK PINK to Rihanna
Labubu’s mainstream breakthrough happened when BLACKPINK’s Lisa showed off her collection on Instagram. Fans went wild, and soon other celebrities jumped on the bandwagon.
Celebrity sightings:
- Lisa (BLACKPINK): Credited with sparking Labubu’s K-pop fandom
- Rihanna: Spotted with Labubu charms and plushes in LA
- Dua Lipa: Showcased Labubu in her quirky fashion shoots
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Explosive Sales And Market Value
Labubu isn’t just cute—it’s lucrative.
2024 Revenue Stats:
- $426 million in Labubu and The Monsters sales
- 23% of Pop Mart’s total revenue
- Retail price range: $13.50 – $50
- Rare resales: Up to $800+ on eBay & StockX
High-value editions:
- Labubu Shining Armor Edition
- Halloween Monster Series
- Space Explorer Variant (1/144 odds)
The secondary market is booming, with serious collectors treating Labubu as both a passion and an investment.
Challenges: Counterfeits And Quality Control Issues
With fame comes fakes.
Counterfeit Crisis:
- Knockoff Labubu figures—nicknamed “Lafufu”—have flooded online markets like AliExpress and Taobao
- Some Lafufus have better stuffing, stitching, and materials than the real deal
- Confusion is rising as collectors struggle to verify authenticity
Quality Concerns:
- Reports of inconsistent fur textures
- Misaligned features in recent plush batches
- Inconsistent factory production runs in different regions
Pop Mart has responded by increasing authentication tags and refining QA processes, but it remains a challenge for global buyers.
Cultural Impact
Labubu as Gen Z’s Quirky Icon
Labubu has transcended toys to become a Gen Z fashion statement and cultural symbol.
- Style accessory: Used on bags, phones, and outfits
- Emotional identity: Fans say Labubu reflects their “cute but chaotic” inner selves
Community Growth:
- Reddit: r/PopMartCollectors shares new drops, fakes alerts, and display tips
- Discord groups: Offer global trade circles
- Pop-up shops and conventions: Especially in New York, London, and Manila
Conclusion
The Future of Labubu Collecting
Labubu’s incredible journey—from a niche designer toy to a global cultural phenomenon—shows no signs of slowing. With Pop Mart expanding into new markets, upcoming seasonal releases, and growing celebrity collaborations, Labubu is set to become the next major collectible franchise.
Despite challenges with quality and counterfeits, the community’s passion, creativity, and engagement keep the character’s mischievous spirit alive.