“Hailey Bieber” just became a billionaire beauty “Mogul”. Her viral skincare line, “Rhode”, Has Officially been acquired by “E.L.F.” Beauty in a landmark deal Worth up to “$1 billion”, Signaling a major shift in the Celebrity Skincare Landscape.
This Blockbuster Acquisition not only cements “Rhode’s” Meteoric rise but also Redefines the playbook for influencer-led beauty brands in “2025”.
Inside the “$1 Billion Rhode” Acquisition Deal
The Acquisition Includes:
- “$800 million” Upfront in cash And Stock.
- An additional “$200 million” Earn-out based on “Rhode’s” performance “Until 2028”.
Hailey Bieber’s Role After the Sale
Hailey Bieber isn’t stepping away. She’ll retain her positions as:
- Chief Creative Officer
- Head of Innovation
- Strategic Beauty Advisor to both Rhode and E.L.F.
Her Involvement Ensures “Rhode’s” vision, Voice, And Virality stay intact—essential for maintaining the “brand’s loyal Gen Z” And “Millennial” Audience.
How “Rhode” Became A Skincare Powerhouse In Just 3 Years
Viral Product Launches
“Rhode’s” Peptide Glazing Fluid Became An Overnight Sensation:
- 100,000+ Waitlist
- 36 Units Sold Per Second During “Restocks”
- UGC Campaigns And TikTok Tutorials Pushed Virality
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“International Expansion”
- Canada Launch In “March 2023”
- Europe Entry By September 2023 (UK, Germany, France, Italy, Spain)
“Roadblocks On The Path To $1 Billion”
“Legal Challenges”
In 2022, “Rhode” Was Hit With a Trademark Lawsuit By a Pre-Existing Fashion Label Also Called “Rhode” founded in 2013. The dispute Underscored the legal Complexities of Celebrity Branding.
“Retail” Tensions
“Rhode’s Sephora” debut was Reportedly delayed due to conflicts with “Selena Gomez’s” Rare Beauty, A Major Sephora Partner. Though Eventually Resolved, It Highlights the competitive Tension In Celebrity-Led Beauty.
Final Thoughts
Hailey Bieber’s Billion-Dollar Glow-Up
Hailey Bieber’s Rhode has gone from startup to skincare sensation, now backed by one of the most aggressive players in the beauty industry. With $1 billion on the line and Bieber still driving innovation, Rhode is on course to dominate the global skincare stage.