Alex Cooper started with bold talk about sex and relationships. She turned her podcast Call Her Daddy into a powerful media brand. This article explains her journey, with key facts and useful tips for people who want to grow their own brand.
The Raw Start Call Her Daddy Takes Off (2018–2020)
In October 2018, Alex Cooper and Sofia Franklyn started Call Her Daddy with Barstool Sports. They mixed funny stories and open sex talk. The podcast quickly became very popular. Soon, they had about 5 million listeners per episode. Their honest and wild style connected with young people.
In 2020, the two had a public fight. Sofia left the show. Alex kept going by herself. She moved the show in a new direction and kept it strong.
Merchandise And High Profile Collaborations
In November 2020, fans bought $800,000 worth of merch in just 3 days.
Alex worked with big brands like Jimmy Choo and Kim Kardashian’s Skims. She also hosted Peacock’s Olympics show in 2024. She launched a new drink line called Drink Unwell with the National Women’s Soccer League. It’s a hydration drink made for women.
Real Estate And Family Investment
In 2022, Alex bought a huge $10.7 million house in Studio City, LA. It has two homes with 6 bedrooms and 6.5 bathrooms. She said the house changed her life. After signing a big deal with SiriusXM, she bought her parents a house too.
Building The Unwell Network (2023–Present)
In 2023, Alex started the Unwell Network with her husband, Matt Kaplan. The network has shows like Hot Mess, Pretty Lonesome, and Boyfriend Material.
- Her new deal with SiriusXM in August 2024 covers all shows and ads.
- The network is made for Gen Z and stands out from other solo podcasts.
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Entrepreneurial Wisdom And Maintaining Credibility
Alex says the best advice is to “focus on one idea and trust your gut.” She believes in trusting herself. She once turned down an $8 million deal because it didn’t match her values. That Helped her Stay Honest with Fans. She Also uses her Podcast to Speak out. She’s interviewed big names Like “Vice President Kamala Harris”, Showing She’s a Fearless Leader.
Conclusion
Alex Cooper went From A Podcast beginner to A Top media boss. She’s Smart with her brand, Loyal to her Fans, And focused on building real value. With the Unwell Network and her deal, She’s not just Running A Show she’s Leading the next era of Media.