In a landmark move on July 15 2025 Pakistan and China unveiled a comprehensive media cooperation agreement marked as a new chapter in bilateral relations The accord inked during the 2nd Television Festival of Shanghai Cooperation Organisation SCO member countries in Xian China brings together Pakistan Televisions Managing Director Ambreen Jan and Chinas National Radio and Television Administration NRTA .
Whats in the Agreement
The agreement establishes a framework that emphasizes
- Exchange of media content and talent – Pakistani and Chinese outlets will share news documentaries and programming to build shared narratives
- Collaborative production projects – Joint media ventures such as coproductions in broadcast and digital platforms
- Journalist training and staff exchanges – Professional development through workshops seminars and intercountry placements
Combating disinformation – Targeted efforts to fight fake news by creating a unified credible platform
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This enhanced partnership reflects mutual goals to strengthen cultural ties and foster accurate information flows
Setting and Significance
The agreement was signed during the SCO Television Festival which brought over 300 media officials and industry executives from member countries including Pakistan and China
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The festival aimed to elevate regional media cooperation under the broader SCO Media Agency initiative aimed at institutionalizing intermember collaboration
Voices Behind the Pact
- Ambreen Jan underscored the value of this agreement as a milestone in audiovisual broadcasting collaboration designed to reinforce shared cultural understanding
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- Pakistan Broadcasting Corporation
In Islamabad Federal Information Minister Attaullah Tarar lauded Chinas media methodologies digital broadcasting cultural promotion and public service models and stressed ongoing joint ventures with China Central Television CCTV to bolster media capacity in Pakistan He emphasized this media cooperation as a strategic countermeasure to misinformation .
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Chinas Cao Shumin Deputy Head of the CPC Publicity Department praised Pakistan as a trusted partner highlighting how cooperation on modern media and technology would benefit both nations
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Strategic Goals
The agreement is designed to deliver several longterm benefits
Professional development Through joint workshops and exchanges Pakistani and Chinese journalists can better handle global media trends and challenges
Rich cultural exchange Shared content will allow audiences in both countries to engage with each others history art and social narratives
Trustbuilding and disinformation control A cooperative news platform seeks to establish crossborder credibility and counter fake information
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Strengthening Iron Brotherhood ties Beyond economics and defense media is now a top priority in the longstanding China Pakistan partnership
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A Broader Context
This media agreement adds another layer to the extensive Pakistan China relationship which includes
- The China Pakistan Economic Corridor CPEC valued at around 62 billion spanning infrastructure energy and transportation projects across Pakistan
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Agreements on sectors such as defense economy and education seen in initiatives like digital cultural labs and sistercity ties
What Lies Ahead
As the agreement moves into execution expectations include
- Launching joint PTV CCTV programs potentially streaming documentaries and news in Urdu Mandarin and English
- Rolling out media tech training camps in Pakistan and China to equip media professionals with advanced digital tools
- Instituting counterdisinformation units to factcheck and debunk fake news across both nations
- Opening modern media spaces including digital platforms and shared content hubs
- These steps collectively aim to improve transparency enhance audience trust and deepen people to people alignment
In Conclusion
The Pakistan China media agreement marks a significant evolution in bilateral relations By formalizing media exchanges coproductions training modules and disinformation counteraction both nations reaffirm their strategic alignment and place soft power and narrative integrity on par with economic and defense priorities As the deal unfolds it will shape the public discourse cultural understanding and regional influence of this enduring Iron Brother alliance .