Luno Re-Enters Kenyan Market
Why Luno’s Comeback Matters in Kenya’s Crypto Evolution
A era after its silent exit from the Kenyan market Luno the Globally recognized cryptocurrency exchange has announced a powerful comeback. This time it gallops on the peak of controlling progress and pouring interest in digital assets across East Africa.
Luno’s relaunch in Kenya signs a essential shift not just for the establishment but for the crypto ecosystem in Africa. With the country energetically shaping rules through frameworks like the VASP Bill and increasing acceptance among tech practicality youth Kenya is positioning itself as a continental crypto hub.
Why does this matter? Because it’s no longer just about speculation this is about fintech alteration, regulatory trust and long term crypto setup.
Luno Kenya: The Comeback After 10 Years
A Strategic Return Fueled by Regulatory Shifts
Luno first exited Kenya in 2014 amid uncertain crypto laws and weak market infrastructure. Fast forward to 2025 and the setting has changed dramatically:
- The Central Bank of Kenya is energetically valuing digital assets.
- The VASP Bill lays foundational agreement necessities for crypto platforms.
- Growing fintech startups in Nairobi and Mombasa create a vibrant support ecosystem.
“We’re coming back to Kenya because we see clarity, potential and demand” said a Luno spokesperson in a recent TechCabal interview.
Why Now?
- Kenya Crypto Market Growth: Over 4.5 million Kenyans now engage with some form of digital currency.
- Bitcoin Trading in Nairobi: Localized interest in Bitcoin and Ethereum trading has surged since 2022.
- Blockchain Adoption in Africa: Kenya is one of the top blockchain adopters in Sub-Saharan Africa.
What’s New with Luno Kenya in 2025?
Key Features of the Relaunched Platform
- Regulatory Compliance: Luno is now fully compliant with Kenya’s proposed digital asset laws.
- Local Currency Support: Integration of Kenyan Shillings for seamless deposits and withdrawals.
- Mobile-First Experience: Redesigned UI optimized for mobile use and Google Discover.
- Local Office: Luno Nairobi office opens Q3 2025 for customer support and developer partnerships.
Benefits for Users:
- Instant KYC with government IDs
- Zero fees on first KES 10,000 traded
- Advanced charts and educational content in Swahili and English
Kenya’s Crypto Regulation Journey: A Quick Recap
From Grey Zone to Growing Governance
Historically, the crypto sector in Kenya operated in a legal grey zone. But the tide has shifted:
- 2023: The VASP Bill introduced to regulate virtual asset service providers.
- 2024: CBK starts consultations on national digital currency policies.
- 2025: Draft rules on licensing and tax compliance are introduced.
These developments have not only legitimized platforms like Luno but also given them a competitive edge over less-regulated exchanges.
Also Read: Realme C75X Launches in Kenya: Is This the Best Budget Phone of 2025?
Why Luno’s Return Signals a Market Shift
Trust in Regulated Crypto Exchange Stages
With increase compliance measures, Kenyan users now request safe, licensed platforms. Luno, as a regulated crypto exchange, checks all the boxes:
- Data privacy compliance
- Two-factor authentication (2FA)
- Regular security audits
Luno’s Africa Expansion Strategy
Luno’s re-entry aligns with its broader vision:
- Expand to 8 African countries by 2026
- Localize products for mobile-first audiences
- Collaborate with regulators and central banks for sustainable growth
Expert Opinions: Is Kenya the Next Crypto Powerhouse?
The Luno relaunch demonstrates a maturing financial landscape. Kenya is ripe for a crypto boom provided instruction and submission produce in tandem.” Dr. Kibet Langat, Fintech Investigator, Kabarak University
“With Paxful exiting due to legal complications, Luno fills a necessary gap. Expect more International platforms to follow suit.” Joy Nduta, Blockchain Kenya Alliance
FAQs on Luno Kenya Relaunch
1. Is Luno legal in Kenya?
Yes. Luno is now operating below Kenya’s evolving digital asset compliance framework and awaits full VASP licensing.
Can I buy Bitcoin in Kenya using M-Pesa?
Yes. Luno supports M-Pesa and bank transfers for crypto purchases.
Is the Luno app available in Kenya?
Yes. You can download the Luno Kenya app from both Google Play Store and Apple App Store.
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