Joe Gibbs Racing Secures Multi Year Sponsorship with Bobs Discount Furniture for No 11 Team
Joe Gibbs Racing announces a multi year partnership with Bobs Discount Furniture as a primary sponsor for Denny Hamlins No 11 Toyota launching with special events and fan engagement at Iowa Speedway .
Huntersville NC – June 18 2025 — Joe Gibbs Racing JGR has announced a multi year sponsorship agreement with Bobs Discount Furniture marking the companys first foray into motorsports The deal names Bobs as a primary sponsor for Denny Hamlins No 11 Toyota Camry XSE in selected NASCAR Cup Series races beginning later this season .
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Bold New Look Debuts at Iowa Speedway
Fans will get their first glimpse of the new Bobs Discount Furniture paint scheme at the Iowa Corn 350 on August 3 at Iowa Speedway The cars official unveiling will be part of a larger event on July 17 2025 celebrating the grand opening of Bobs new store in Winston Salem North Carolina The launch event will feature a VIP autograph session with Hamlin live entertainment and exclusive giveaways .
Shared Vision Between Partners
Team owner Joe Gibbs expressed enthusiasm for the collaboration noting the synergy between both brands .
“We are thrilled to partner with Bobs Discount Furniture Racing every weekend gives us a great opportunity to promote their quality furniture and value to fans across the country” said Gibbs .
Bobs Discount Furniture CEO Bill Barton added
“We are both committed to excellence value and community engagement Seeing the Bobs branded No 11 car hit the track will be a proud moment for our entire team” .
Strategic Growth Amid Sponsor Changes
This partnership comes at a critical time for JGR and Denny Hamlin following the departure of longtime sponsor FedEx Bobs joins a growing list of partners supporting the No 11 car including Progressive Insurance Kings Hawaiian National Debt Relief and ampm The new agreement brings added stability and long term support to the team .
Fan Engagement at the Forefront
In addition to trackside presence the deal includes fan focused events in store appearances and local community outreach With cross promotions planned at both races and retail locations the partnership aims to deepen NASCARs connection with consumers nationwide .