Taylor Swift’s Music Streams Skyrocket After Regaining Ownership in Landmark Deal

Taylor Swift has officially reclaimed her legacy—and the world is listening.
In a major breakthrough for artist rights and fans alike, Swift now owns the masters of her first six albums, following a groundbreaking agreement announced on Friday, May 30.

The news triggered a massive surge in music streams across all major platforms, sending her early works back up the charts—some even breaking personal streaming records.

A Global Streaming Explosion

According to Spotify, the moment the deal went public, Taylor Swift’s music streams more than doubled compared to the previous two months:

“Speak Now” soared by 430% globally
Debut Album (“Taylor Swift”) rose by 220%
“Reputation” followed with a 175% spike

Taylor Swifts music streams skyrocket after landmark deal 2 — **Taylor Swift’s music streams more than doubled compared to the previous two months**

These massive jumps weren’t isolated to Spotify—Swift’s older albums also began trending on Apple Music, YouTube, and Amazon, signaling the power of fan-driven momentum and the cultural weight of music ownership.

The End of a Long Battle for Control

This moment marks the conclusion of Swift’s highly publicized feud over her master recordings with music mogul Scooter Braun, who acquired her previous label, Big Machine Records, in 2019. Swift described the ordeal as her “worst case scenario”, alleging years of manipulation and bullying.

Since then, she’s been strategically re-recording her albums—a move that was praised across the industry for empowering artists to reclaim control of their work.

Taylor Swifts music streams skyrocket after landmark deal 1 — ***Taylor Swift’s Music Streams Skyrocket After Regaining Ownership in Landmark Deal***

“I really get to say these words: All of the music I’ve ever made… now belongs… to me,” Swift wrote on Instagram. “I’ve been bursting into tears of joy at random intervals ever since I found out that this is really happening.”

What’s Next for Swift—and Swifties?

Although she’s now in full control of her catalog, Swift has two albums left to re-record: her 2006 self-titled debut and 2017’s Reputation. And fans are already buzzing.

“Those albums can still have their moment to re-emerge… but this time, it’ll just be a celebration,” she added.

Her announcement sent shockwaves of joy through the Swiftie fandom, with social media lighting up in celebration, memes, and nostalgic rewatches of her early performances.

Taylor Swifts music streams skyrocket after landmark deal 3 — ***What’s Next for Swift—and Swifties?***

A Business and Cultural Milestone

This isn’t just a win for Taylor Swift—it’s a landmark moment in music industry history. Her decision to re-record and legally fight for her masters has:

Inspired other artists to reconsider contract terms
Pressured labels to rethink long-term rights deals
Made headlines around the world as a symbol of artistic empowerment

Her strategic blend of creativity, legal foresight, and fan engagement has made Swift not just a pop icon but a music industry trailblazer.

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Key Takeaways:

Taylor Swift’s music streams skyrocketed after her new deal.
Speak Now gained a massive 430% boost in streams.
Swift now owns her first six albums after years of legal battles.
Her story is inspiring artists worldwide to take back control.

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